{"id":10773,"date":"2021-12-21T17:00:04","date_gmt":"2021-12-21T17:00:04","guid":{"rendered":"https:\/\/www.launchworks.co\/a-propos\/laure-claire-reillier-2\/"},"modified":"2022-01-18T12:59:49","modified_gmt":"2022-01-18T12:59:49","slug":"laure-claire-reillier","status":"publish","type":"page","link":"https:\/\/www.launchworks.co\/fr\/a-propos\/laure-claire-reillier\/","title":{"rendered":"Laure Claire Reillier"},"content":{"rendered":"

Laure Claire Reillier est co-fondatrice et COO de Launchworks & Co. Elle se sp\u00e9cialise dans le marketing, le d\u00e9veloppement de produits et l’ecommerce. Avec 20 ans d’exp\u00e9rience dans le d\u00e9veloppement, la gestion et la commercialisation de produits et services pour des soci\u00e9t\u00e9s d’ecommerce, de t\u00e9l\u00e9communications et de logiciels et des plateformes, Laure Claire poss\u00e8de une expertise approfondie du marketing B2B, B2C et C2C.<\/p>\n

Avant de fonder Launchworks & Co, Laure Claire a travaill\u00e9 plusieurs ann\u00e9es chez eBay o\u00f9 elle \u00e9tait responsable du d\u00e9veloppement des propositions pour les vendeurs en Europe. Elle \u00e9tait en charge de la strat\u00e9gie produit et de la feuille de route, du positionnement, de l’exp\u00e9rience client (online et off-line), de la tarification et de la communication marketing.<\/p>\n

Avant eBay, Laure Claire g\u00e9rait le P&L et le d\u00e9veloppement des services VoIP et e-commerce chez BT Retail au Royaume-Uni. Elle \u00e9tait \u00e9galement responsable du d\u00e9veloppement commercial et du lancement de nouveaux services ainsi que de la gestion (strat\u00e9gie, marketing et tarification) des services existants.<\/p>\n

Elle \u00e9tait auparavant directrice du marketing et du d\u00e9veloppement commercial chez Goodman Blue, une start-up de logiciels VoIP, o\u00f9 elle a repositionn\u00e9 l’entreprise et sa suite de produits avant son acquisition par des investisseurs am\u00e9ricains en 2006.<\/p>\n

Laure Claire a d\u00e9but\u00e9 sa carri\u00e8re en 1996 dans les start-ups de logiciels Metrica et WatchMark. Toutes deux ont ensuite \u00e9t\u00e9 acquises par IBM o\u00f9 Laure Claire a travaill\u00e9 en tant que consultante, chef de produit puis responsable du marketing pour l’Europe. Durant ces huit ann\u00e9es, Laure Claire a travaill\u00e9 en \u00e9troite collaboration avec de nombreux op\u00e9rateurs t\u00e9l\u00e9coms internationaux (Vodafone, AT&T, O2, Orange, SFR, Deutsche Telekom, Swisscom, Sprint etc.) sur des solutions de gestion de la performance des services mobiles.<\/p>\n

Laure Claire a \u00e9galement dirig\u00e9 un groupe de recherche au TMForum sur les nouvelles normes de qualit\u00e9 de service pour les r\u00e9seaux mobiles 3G. Ces normes ont depuis \u00e9t\u00e9 adopt\u00e9es au niveau international et font d\u00e9sormais partie des normes 3GPP.<\/p>\n

Laure Claire est r\u00e9guli\u00e8rement invit\u00e9e comme conf\u00e9renci\u00e8re \u00e0 l’ESCP Business School et membre du conseil d’administration de leur Master Marketing. Elle a \u00e9galement \u00e9t\u00e9 conf\u00e9renci\u00e8re invit\u00e9e \u00e0 la London Business School.<\/p>\n

Laure Claire est Ing\u00e9nieur T\u00e9l\u00e9com (Institut National des T\u00e9l\u00e9communications, groupe Mines-T\u00e9l\u00e9com) et titulaire d’un MBA de la London Business School.<\/p>\n

Elle a co-\u00e9crit avec Benoit Reillier<\/a> Platform Strategy: How to unlock the power of community and networks to grow your business,<\/a> qui a \u00e9t\u00e9 publi\u00e9 par Routledge en avril 2017 et en fran\u00e7ais par Dunod en 2018.<\/p>\n","protected":false},"excerpt":{"rendered":"

Laure Claire Reillier est co-fondatrice et COO de Launchworks & Co. Elle se sp\u00e9cialise dans le marketing, le d\u00e9veloppement de produits et l’ecommerce. Avec 20 ans d’exp\u00e9rience dans le d\u00e9veloppement, la gestion et la commercialisation de produits et services pour des soci\u00e9t\u00e9s d’ecommerce, de t\u00e9l\u00e9communications et de logiciels et des plateformes, Laure Claire poss\u00e8de une… Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":10229,"parent":10732,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-launchworks-team-member.php","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-10773","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nLaure Claire Reillier est Co-fondatrice et COO chez Launchworks & Co<\/title>\n<meta name=\"description\" content=\"Laure Claire Reillier est co-fondatrice & COO chez Launchworks & Co. 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