{"id":10888,"date":"2021-11-18T10:18:22","date_gmt":"2021-11-18T10:18:22","guid":{"rendered":"https:\/\/www.launchworks.co\/insights\/construire-ensemble-lavenir-des-plateformes\/"},"modified":"2022-12-01T17:24:49","modified_gmt":"2022-12-01T17:24:49","slug":"construire-lavenir-des-plateformes-ensemble","status":"publish","type":"post","link":"https:\/\/www.launchworks.co\/fr\/insights\/construire-lavenir-des-plateformes-ensemble\/","title":{"rendered":"Construire l’avenir des plateformes ensemble"},"content":{"rendered":"

Construire l’avenir des plateformes <\/span>ensemble <\/span><\/h3>\n

Nos vies sont radicalement transform\u00e9es par les plateformes, c’est ind\u00e9niable. Nous souhaitons donc appr\u00e9hender les enjeux li\u00e9s \u00e0 cette transformation, et donner une forme au d\u00e9bat.<\/span><\/p>\n

Platform Leaders rassemble des acteurs de toutes les disciplines et suscite des conversations qui ne se tiendraient pas autrement. Tandis que nous construisons collectivement l’\u00e9conomie des plateformes, praticiens, entrepreneurs, universitaires et d\u00e9cideurs peuvent tous b\u00e9n\u00e9ficier mutuellement des connaissances et de l’expertise de chacun.<\/span><\/p>\n

S’inscrire maintenant<\/a><\/p>\n

 <\/p>\n

Connaissances acquises, perspectives futures<\/h3>\n

La prochaine conf\u00e9rence suscitera de nouvelles discussions mais poursuivra \u00e9galement celles entam\u00e9es lors des rencontres pr\u00e9c\u00e9dentes de Platform Leaders<\/a>. Nous reviendrons sur le th\u00e8me de l’impact, que nous avons abord\u00e9 avec <\/span>Niklas \u00d6stberg, PDG de DeliveryHero<\/span><\/a> et lors de notre<\/span> panel sur la r\u00e9silience des plateformes<\/span><\/a>. Les implications concr\u00e8tes des \u00e9cosyst\u00e8mes de plateforme seront l’un de nos th\u00e8mes principaux, comme ce fut le cas pour nos pr\u00e9c\u00e9dents panels sur <\/span>la r\u00e9gulation et son design,<\/span><\/a> et le lien entre la<\/span> confiance et la gouvernance des plateformes<\/span><\/a>.<\/span><\/p>\n

Cette ann\u00e9e, nous nous concentrerons sur trois th\u00e8mes principaux : la transformation,<\/b><\/span> le design et l’impact.<\/b><\/p>\n

 <\/p>\n

R\u00e9\u00e9crire les r\u00e8gles du jeu<\/h3>\n

Le passage au digital a \u00e9t\u00e9 consid\u00e9rablement acc\u00e9l\u00e9r\u00e9 par COVID-19. Des industries enti\u00e8res se sont digitalis\u00e9es et transform\u00e9es \u00e0 grande vitesse. Dans ce panel, nous discuterons des strat\u00e9gies de digitalisation centr\u00e9es sur les plateformes et des conditions de leur r\u00e9ussite.<\/p>\n

Christoph Heyn, Global VP Product Management chez IKEA, expliquera comment IKEA a d\u00e9velopp\u00e9 son activit\u00e9 en investissant dans la transformation digitale. Nous entendrons Marie Taillard, professeur \u00e0 l’ESCP Business School et auteur de <\/span>\u00ab\u00a0Digital Makeover: How L’Oreal Put People First to Build a Beauty Tech Powerhouse\u00a0\u00bb, <\/span><\/i>qui nous parlera de l’importance et de la puissance de la cr\u00e9ation de communaut\u00e9s. Et Thibault R\u00e9my, PDG de Meilleurs Agents, qui partagera l’aventure d’une entreprise d’estimation immobili\u00e8re en ligne qui, en devenant enti\u00e8rement digitale, a pu contribuer \u00e0 catalyser une transformation \u00e0 l’\u00e9chelle de l’industrie. <\/span><\/p>\n

Le panel sera anim\u00e9 par Jennifer Schenker, fondatrice de<\/span> The Innovator<\/span><\/i> et journaliste exp\u00e9riment\u00e9e dont le curriculum vitae comprend le Wall Street Journal Europe, Time Magazine, International Herald Tribune, Red Herring et BusinessWeek.<\/span><\/p>\n

 <\/p>\n

Proposer un choix qui ait du sens pour les consommateurs<\/h3>\n

Les plateformes cr\u00e9ent de la valeur en s\u00e9lectionnant, en orientant, en mettant en valeur et en connectant les participants. Une partie de leur r\u00f4le est d’aider les utilisateurs \u00e0 faire des choix plus facilement, ce qui implique des d\u00e9cisions concernant les choix disponibles et la mani\u00e8re dont ces choix sont pr\u00e9sent\u00e9s. En tant qu'\u00a0\u00bbarchitectes des choix\u00a0\u00bb, les plateformes ont une influence consid\u00e9rable sur leurs participants. Les articles que les gens lisent, les vacances qu’ils choisissent… sont des choix de plus en plus influenc\u00e9s par les plateformes. <\/span><\/p>\n

Ce panel posera la question de l’importance d’identifier ces d\u00e9fis et leurs implications pour les consommateurs. Nous serons rejoints par des repr\u00e9sentants de diff\u00e9rents groupes de parties prenantes : universitaires, d\u00e9cideurs politiques et praticiens. <\/span><\/p>\n

Le panel comprend Joost Rietveld, professeur adjoint \u00e0 l’UCL School of Management et chercheur sur les plateformes, Stefan Hunt, Chief Data and Technology Insight Officer \u00e0 l’Autorit\u00e9 de la concurrence et des march\u00e9s (CMA), qui apportera sa vision orient\u00e9e politiques publiques sur le th\u00e8me de l’architecture des choix. Tobias Kretschmer, professeur \u00e0 l’Universit\u00e9 de Munich, apportera un \u00e9clairage acad\u00e9mique sur les plateformes et le comportement des consommateurs. Et Adam Cohen, directeur de la politique \u00e9conomique chez Google, partagera son point de vue sur la fa\u00e7on dont Google offre des choix aux clients.<\/span><\/p>\n

 <\/p>\n

Un impact global et personnel<\/h3>\n

L’impact des plateformes est trop souvent sous-estim\u00e9 par leurs participants, alors que celles-ci ont maintenant pris une place pr\u00e9pond\u00e9rante dans notre vie quotidienne. En revanche, dans le cadre du mouvement li\u00e9 \u00e0 l’impact social positif,\u00a0 l’interconnexion entre les participants des plateformes rejaillit de fa\u00e7on \u00e9vidente.<\/span><\/p>\n

Nous parlerons avec Chris Tsakalakis, PDG de la plateforme de micro-financement Kiva<\/a> , d’impact positif et de l’accent mis par Kiva sur l’inclusion financi\u00e8re. G\u00e9r\u00e9e comme une entreprise technologique \u00e0 but non lucratif, Kiva est un exemple fascinant de l’impact positif concret d’une plateforme. Nous discuterons avec Chris de la vision de l’entreprise, de la fa\u00e7on de mesurer l’impact et comment l’adoption de la technologie peut favoriser le d\u00e9veloppement du secteur non lucratif. <\/span><\/p>\n

 <\/p>\n

Votre chance de participer<\/h3>\n

Platform Leaders<\/span><\/a> rassemble des personnalit\u00e9s de premier plan pour parler d’enjeux essentiels. Cet \u00e9v\u00e9nement est une occasion unique de prendre part \u00e0 cette conversation. <\/span>Inscrivez-vous maintenant pour r\u00e9server votre place.<\/span><\/a><\/p>\n

S’inscrire maintenant<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Construire l’avenir des plateformes ensemble Nos vies sont radicalement transform\u00e9es par les plateformes, c’est ind\u00e9niable. Nous souhaitons donc appr\u00e9hender les enjeux li\u00e9s \u00e0 cette transformation, et donner une forme au d\u00e9bat. Platform Leaders rassemble des acteurs de toutes les disciplines et suscite des conversations qui ne se tiendraient pas autrement. Tandis que nous construisons collectivement… Read More<\/a><\/p>\n","protected":false},"author":4,"featured_media":10715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[127,126,128],"tags":[],"class_list":["post-10888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-impact-fr","category-regulation-fr","category-transformation-digitale"],"acf":[],"yoast_head":"\nConstruire l'avenir des plateformes ensemble - Launchworks & Co.<\/title>\n<meta name=\"description\" content=\"Construire ensemble l'avenir des plateformes : Platform Leaders couvrira les th\u00e8mes de la transformation num\u00e9rique, du design et de l'impact. 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