{"id":10899,"date":"2021-07-28T11:34:02","date_gmt":"2021-07-28T11:34:02","guid":{"rendered":"https:\/\/www.launchworks.co\/insights\/platform-strategy-summit-2021\/"},"modified":"2022-12-01T17:24:49","modified_gmt":"2022-12-01T17:24:49","slug":"platform-strategy-summit-2021","status":"publish","type":"post","link":"https:\/\/www.launchworks.co\/fr\/insights\/platform-strategy-summit-2021\/","title":{"rendered":"Platform Strategy Summit 2021"},"content":{"rendered":"<h4>Comme chaque ann\u00e9e, l&rsquo;\u00e9quipe de <a href=\"https:\/\/www.launchworks.co\/fr\/a-propos\/\">Launchworks &amp; Co<\/a> a eu le plaisir d&rsquo;assister au <a href=\"https:\/\/ide.mit.edu\/events\/2021-mit-platform-strategy-summit\/\">Platform Strategy Summit<\/a>, traditionnellement organis\u00e9 au MIT Media Labs de Boston. L&rsquo;\u00e9v\u00e9nement, organis\u00e9 par les universitaires de renom et experts des plateformes Marshall Van Alstyne, Geoff Parker et Peter Evans, s&rsquo;est tenu en ligne pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive et a r\u00e9uni des sp\u00e9cialistes des plateformes du monde entier.<\/h4>\n<p>Dans cet article, nous r\u00e9sumons certaines des id\u00e9es cl\u00e9s pr\u00e9sent\u00e9es lors du Platform Strategy Summit 2021.<\/p>\n<h3>Cinq tendances \u00e0 surveiller apr\u00e8s un an de bouleversements<\/h3>\n<p>Peter Evans a mis en \u00e9vidence cinq tendances principales affectant les plateformes, avec des implications \u00e0 court, moyen et long terme :<\/p>\n<ul>\n<li>Le d\u00e9ploiement accru des mod\u00e8les d&rsquo;affaires des plateformes par les entreprises traditionnelles et industrielles ;<\/li>\n<li>L&rsquo;int\u00e9gration de passerelles de plateforme \u00e0 plateforme, cr\u00e9ant des \u00e9cosyst\u00e8mes encore plus puissants ;<\/li>\n<li>L&rsquo;ajout d&rsquo;\u00ab exp\u00e9riences \u00bb \u00e0 de nombreux mod\u00e8les de plateformes ;<\/li>\n<li>La multiplication au sein des plateformes, d&rsquo;exp\u00e9rimentations autour des jetons non fongibles (NFT) ;<\/li>\n<li>La combinaison des services des plateformes en \u00ab super applications \u00bb.<\/li>\n<\/ul>\n<p>Peter a expliqu\u00e9 comment un nombre croissant d&rsquo;acteurs industriels <a href=\"https:\/\/www.launchworks.co\/fr\/insights\/ecosystemes-alimentes-par-des-plateformes-la-nouvelle-frontiere-concurrentielle\/\">d\u00e9ploient des mod\u00e8les d&rsquo;affaires de plateforme au sein de leurs organisations<\/a>. Par exemple, Shell a r\u00e9cemment lanc\u00e9 sa <a href=\"https:\/\/www.shell.com\/business-customers\/lubricants-for-business\/shell-expertise\/lubrication-services-for-your-industry\/oren.html\">place de march\u00e9 Oren B2B pour le secteur minier en partenariat avec IBM<\/a>. Ceci est tr\u00e8s en phase avec l&rsquo;exp\u00e9rience r\u00e9cente de Launchworks &amp; Co, et nous constatons de premi\u00e8re main l&rsquo;int\u00e9r\u00eat accru des entreprises \u00e9tablies pour les mod\u00e8les d&rsquo;affaires de plateforme afin d&rsquo;enrichir leurs capacit\u00e9s existantes.<\/p>\n<p>L&rsquo;int\u00e9gration de plateforme \u00e0 plateforme s&rsquo;acc\u00e9l\u00e8re et se traduit par l&rsquo;\u00e9mergence de nouveaux \u00e9cosyst\u00e8mes dans l&rsquo;ecommerce. Peter a pris l&rsquo;exemple de l&rsquo;int\u00e9gration de TikTok \u00e0 Shopify pour permettre aux marchands sur Shopify de se connecter avec les cr\u00e9ateurs et les communaut\u00e9s TikTok pertinents \u00e0 des fins de marketing et de publicit\u00e9. Cela montre \u00e0 quel point le monde des plateformes est dynamique puisque TikTok, lanc\u00e9 il y a seulement quatre ans, est d\u00e9sormais un acteur mondial comptant plusieurs milliards d&rsquo;utilisateurs.<\/p>\n<p>De plus, Peter a not\u00e9 que les plateformes \u00e9tablies commencent \u00e0 ajouter \u00ab de l&rsquo;exp\u00e9rience \u00e0 leur mod\u00e8le pour renforcer les effets de r\u00e9seau et la puissance de fid\u00e9lisation de leur \u00e9cosyst\u00e8me existant \u00bb. Il a montr\u00e9 comment Amazon ajoute rapidement des exp\u00e9riences enrichies de fonctionnalit\u00e9s d&rsquo;ecommerce \u00e0 sa plateforme (<a href=\"https:\/\/www.amazon.com\/live\">Amazon Live<\/a> et Amazon Explore &#8211; qui se concentrent sur des produits diff\u00e9rents dans diff\u00e9rentes parties du monde que la plateforme existante) afin de cr\u00e9er des exp\u00e9riences pour les vendeurs et de renforcer les effets de r\u00e9seau et la boucle de r\u00e9troactions positives.<\/p>\n<div id=\"attachment_8971\" style=\"width: 914px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8971\" class=\"wp-image-8971 size-full\" src=\"https:\/\/www.launchworks.co\/wp-content\/uploads\/2021\/09\/Picture-1.png\" alt=\"Les exp\u00e9riences g\u00e9n\u00e8rent des effets de r\u00e9seau\" width=\"904\" height=\"472\" srcset=\"https:\/\/www.launchworks.co\/wp-content\/uploads\/2021\/09\/Picture-1.png 904w, https:\/\/www.launchworks.co\/wp-content\/uploads\/2021\/09\/Picture-1-300x157.png 300w, https:\/\/www.launchworks.co\/wp-content\/uploads\/2021\/09\/Picture-1-287x150.png 287w, https:\/\/www.launchworks.co\/wp-content\/uploads\/2021\/09\/Picture-1-768x401.png 768w\" sizes=\"auto, (max-width: 904px) 100vw, 904px\" \/><p id=\"caption-attachment-8971\" class=\"wp-caption-text\">Source : Peter Evans, MIT Platform Strategy<\/p><\/div>\n<p>Peter a \u00e9galement attir\u00e9 l&rsquo;attention sur l&rsquo;utilisation croissante des jetons non fongibles (NFT) par un certain nombre de plateformes. Les NFT utilisent la technologie blockchain pour authentifier les actifs digitaux tels que fichiers image ou vid\u00e9os. Bien que l&rsquo;avenir des NFT reste incertain, ils pourraient devenir les objets de collection ultimes pour certains.<br \/>\nPeter a conclu son intervention en \u00e9voquant l&rsquo;\u00e9mergence de super applications (Grab, GoTo, Sea, etc.), notamment en Asie du Sud-Est, o\u00f9 de plus en plus de services (covoiturage, livraison de nourriture, services financiers, etc.) sont regroup\u00e9s au sein d&rsquo;un m\u00eame app pour cr\u00e9er des \u00e9cosyst\u00e8mes complets. Cela a soulev\u00e9 la question de savoir si ces super applications pourraient s&rsquo;\u00e9tendre au-del\u00e0 de l&rsquo;Asie et devenir un ph\u00e9nom\u00e8ne mondial.<\/p>\n<h3>Comparer et diff\u00e9rencier les plateformes B2B et B2C<\/h3>\n<p>Dans sa pr\u00e9sentation, Geoff Parker a soulign\u00e9 comment :<br \/>\n\u2022 Les plateformes B2B diff\u00e8rent du B2C dans plusieurs dimensions importantes<br \/>\n\u2022 L&rsquo;\u00e9conomie fondamentale de la cr\u00e9ation de valeur nous aide \u00e0 comprendre diff\u00e9rents syst\u00e8mes<br \/>\n\u2022 Les initiatives technologiques pour soutenir les plans de transformation digitale varient selon les caract\u00e9ristiques des changements de mod\u00e8le (business model ou operating model) requis et peuvent \u00eatre class\u00e9es en fonction du nombre et du type d&rsquo;acteurs impliqu\u00e9s<br \/>\n\u2022 Les investissements dans les infrastructures peuvent pr\u00e9senter des impacts n\u00e9gatifs dans un premier temps avant l&rsquo;arriv\u00e9e de r\u00e9sultats positifs.<\/p>\n<p>Geoff a soulign\u00e9 qu&rsquo;une grande partie de ce que nous savons sur les plateformes provient des acteurs B2C, tandis que les plateformes B2B diff\u00e8rent de celles-ci dans plusieurs dimensions importantes, notamment : les besoins des clients et les cycles de vente, la sensibilit\u00e9 aux prix et aux co\u00fbts des participants, le mix marketing, le besoin de connaissance des produits, la confiance pour les transactions, l&rsquo;importance de la propri\u00e9t\u00e9 des donn\u00e9es, la fr\u00e9quence des interactions, etc.<\/p>\n<div id=\"attachment_8972\" style=\"width: 853px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8972\" class=\"wp-image-8972 size-full\" src=\"https:\/\/www.launchworks.co\/wp-content\/uploads\/2021\/09\/Picture-2.png\" alt=\"Exemples de plateformes B2C et B2B\" width=\"843\" height=\"409\" srcset=\"https:\/\/www.launchworks.co\/wp-content\/uploads\/2021\/09\/Picture-2.png 843w, https:\/\/www.launchworks.co\/wp-content\/uploads\/2021\/09\/Picture-2-300x146.png 300w, https:\/\/www.launchworks.co\/wp-content\/uploads\/2021\/09\/Picture-2-768x373.png 768w\" sizes=\"auto, (max-width: 843px) 100vw, 843px\" \/><p id=\"caption-attachment-8972\" class=\"wp-caption-text\">Source : Geoff Parker, MIT Platform Strategy Summit 2021<\/p><\/div>\n<p>Il est int\u00e9ressant de noter que Geoff a soulign\u00e9 qu&rsquo;en raison de ces diff\u00e9rences cl\u00e9s, les plateformes B2B peuvent \u00eatre plus complexes et rencontrer des d\u00e9fis sp\u00e9cifiques, notamment en ce qui concerne la gouvernance et la propri\u00e9t\u00e9 des donn\u00e9es. Par exemple, les grandes entreprises disposent souvent d&rsquo;actifs pr\u00e9cieux et d&rsquo;un pouvoir de n\u00e9gociation important lorsqu&rsquo;elles n\u00e9gocient les dispositions relatives aux donn\u00e9es au sein des \u00e9cosyst\u00e8mes de plateforme. Geoff a \u00e9galement not\u00e9 \u00e0 quel point il \u00e9tait important que les entreprises aient les id\u00e9es claires claires sur leurs processus de cr\u00e9ation de valeur, qu&rsquo;il s&rsquo;agisse d&rsquo;effets de r\u00e9seau identiques ou crois\u00e9s ou de la valeur intrins\u00e8que d&rsquo;un produit de base.<\/p>\n<p>Il a ensuite pr\u00e9sent\u00e9 quelques r\u00e9sultats cl\u00e9s d&rsquo;une \u00e9tude r\u00e9cente qu&rsquo;il a men\u00e9e avec Nitin Joglekar et Jag Srai sur la transformation digitale et l&rsquo;adoption de nouvelles technologies par les entreprises \u00e9tablies. Le projet de recherche examine les diff\u00e9rents types d&rsquo;initiatives de transformation digitale (Exp\u00e9rimenter et appliquer, D\u00e9ployer et connecter, Cr\u00e9er et empiler, Construire pour un avenir ouvert, Transformer en marketplace, Transformer en \u00e9cosyst\u00e8me) et leurs r\u00e9ussites\/d\u00e9fis respectifs.<\/p>\n<p>Ils ont constat\u00e9 que si de nombreuses entreprises manufacturi\u00e8res ont opt\u00e9 pour des \u00ab solutions ponctuelles \u00bb dans le cadre de leur parcours de transformation digitale et ont pu rendre leurs op\u00e9rations plus efficaces, un certain nombre d&rsquo;entreprises ont pu v\u00e9ritablement se transformer et muer en \u00e9cosyst\u00e8mes de plateforme.<\/p>\n<p>Geoff a not\u00e9 que cette transition \u00e9tait particuli\u00e8rement difficile car elle n\u00e9cessitait un changement de mentalit\u00e9 et l&rsquo;utilisation de diff\u00e9rentes m\u00e9triques\/d\u00e9finitions de succ\u00e8s en fonction du type d&rsquo;initiative de transformation digitale. Par exemple, si les indicateurs traditionnels sont bien adapt\u00e9s aux initiatives digitales qui augmentent la productivit\u00e9, les initiatives ax\u00e9es sur le d\u00e9veloppement d&rsquo;\u00e9cosyst\u00e8mes de plateformes \u00e0 l&rsquo;\u00e9chelle du secteur n\u00e9cessiteront des mesures de suivi de la \u00ab sant\u00e9 des \u00e9cosyst\u00e8mes \u00bb et de la \u00ab contribution de et vers des tiers \u00bb. Cela signifie que les entreprises doivent accepter le fait que les initiatives d&rsquo;\u00e9cosyst\u00e8me de plateformes transformatrices n\u00e9cessitent souvent des investissements initiaux avant de g\u00e9n\u00e9rer des b\u00e9n\u00e9fices.<\/p>\n<p>L&rsquo;\u00e9tude a \u00e9galement montr\u00e9 que les entreprises qui ont investi le plus dans les infrastructures digitales \u00e9taient \u00e9galement plus flexibles pour r\u00e9pondre \u00e0 la crise du COVID. Geoff a soulign\u00e9 la n\u00e9cessit\u00e9 pour les acteurs lan\u00e7ant des initiatives technologiques d&rsquo;avoir des m\u00e9triques adapt\u00e9es \u00e0 chaque type d&rsquo;initiative\/d&rsquo;investissement, car elles ont des impacts diff\u00e9rents sur l&rsquo;organisation et son mod\u00e8le.<\/p>\n<div id=\"attachment_8973\" style=\"width: 1027px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8973\" class=\"wp-image-8973 size-full\" src=\"https:\/\/www.launchworks.co\/wp-content\/uploads\/2021\/09\/Picture-3.png\" alt=\"Platform Strategy Summit 2021\" width=\"1017\" height=\"562\" srcset=\"https:\/\/www.launchworks.co\/wp-content\/uploads\/2021\/09\/Picture-3.png 1017w, https:\/\/www.launchworks.co\/wp-content\/uploads\/2021\/09\/Picture-3-300x166.png 300w, https:\/\/www.launchworks.co\/wp-content\/uploads\/2021\/09\/Picture-3-271x150.png 271w, https:\/\/www.launchworks.co\/wp-content\/uploads\/2021\/09\/Picture-3-768x424.png 768w\" sizes=\"auto, (max-width: 1017px) 100vw, 1017px\" \/><p id=\"caption-attachment-8973\" class=\"wp-caption-text\">Source: Geoff Parker, MIT Platform Strategy Summit<\/p><\/div>\n<p>Ces r\u00e9sultats sont tr\u00e8s coh\u00e9rents avec notre exp\u00e9rience et l&rsquo;utilisation de mesures inadapt\u00e9es pour \u00e9valuer les projets de plateforme est un probl\u00e8me typique pour nos clients. C&rsquo;est particuli\u00e8rement le cas pour les entreprises \u00e9tablies d\u00e9veloppant leur strat\u00e9gie de plateforme, o\u00f9 les \u00ab rails \u00bb de l&rsquo;activit\u00e9 principale et les mesures de performance associ\u00e9es entrent souvent en conflit avec les initiatives comme celles de strat\u00e9gie de plateforme, qui n\u00e9cessitent des mesures et des capacit\u00e9s de gestion au niveau de l&rsquo;\u00e9cosyst\u00e8me.<\/p>\n<h3>R\u00e9glementation des plateformes et prospective, les nouvelles formes de droits sur les donn\u00e9es et la question de la valorisation de ces r\u00e9seaux<\/h3>\n<p>Marshall Van Alstyne a expliqu\u00e9 comment la pression r\u00e9glementaire va s&rsquo;intensifier au niveau international pour les plateformes, alors que les approches aux \u00c9tats-Unis, dans l&rsquo;UE et, dans une moindre mesure, en Chine s&rsquo;alignent, et ce que les diff\u00e9rentes options l\u00e9gislatives signifient en termes de droits des donn\u00e9es et de valorisation des plateformes.<\/p>\n<p>Il a not\u00e9 que l&rsquo;administration Biden a suivi un cadre mis en place pour la premi\u00e8re fois chez Standard Oil, avec une l\u00e9gislation r\u00e9cente emp\u00eachant les plateformes de rivaliser sur leurs propres march\u00e9s et d&rsquo;acqu\u00e9rir des soci\u00e9t\u00e9s sur des march\u00e9s adjacents. Il a fait valoir que de telles approches posent des questions et soul\u00e8vent des probl\u00e8mes potentiels (qu&rsquo;il a hi\u00e9rarchis\u00e9s) concernant les droits sur les donn\u00e9es (supprimer les frictions pour la cr\u00e9ation de valeur vs protection de la vie priv\u00e9e) et \u00e0 la m\u00e9thode de valorisation des r\u00e9seaux (c&rsquo;est \u00e0 dire : devrions-nous traiter les plateformes comme une infrastructure ?) .<\/p>\n<div id=\"attachment_8974\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8974\" class=\"wp-image-8974 size-full\" src=\"https:\/\/www.launchworks.co\/wp-content\/uploads\/2021\/09\/Picture-4.png\" alt=\"Regulation ideas from Platform Strategy Summit 2021\" width=\"990\" height=\"510\" srcset=\"https:\/\/www.launchworks.co\/wp-content\/uploads\/2021\/09\/Picture-4.png 990w, https:\/\/www.launchworks.co\/wp-content\/uploads\/2021\/09\/Picture-4-300x155.png 300w, https:\/\/www.launchworks.co\/wp-content\/uploads\/2021\/09\/Picture-4-291x150.png 291w, https:\/\/www.launchworks.co\/wp-content\/uploads\/2021\/09\/Picture-4-768x396.png 768w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><p id=\"caption-attachment-8974\" class=\"wp-caption-text\">Source: Marshall Van Alstyne, MIT Platform Strategy Summit<\/p><\/div>\n<p>Il a \u00e9galement ajout\u00e9 que la portabilit\u00e9 des donn\u00e9es pouvait cr\u00e9er des probl\u00e8mes et l&rsquo;a compar\u00e9e \u00e0 l&rsquo;acc\u00e8s <em>in situ<\/em>.<\/p>\n<div id=\"attachment_8975\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8975\" class=\"wp-image-8975 size-full\" src=\"https:\/\/www.launchworks.co\/wp-content\/uploads\/2021\/09\/Picture-5.png\" alt=\"Platform Strategy Summit 2021\" width=\"990\" height=\"473\" srcset=\"https:\/\/www.launchworks.co\/wp-content\/uploads\/2021\/09\/Picture-5.png 990w, https:\/\/www.launchworks.co\/wp-content\/uploads\/2021\/09\/Picture-5-300x143.png 300w, https:\/\/www.launchworks.co\/wp-content\/uploads\/2021\/09\/Picture-5-768x367.png 768w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><p id=\"caption-attachment-8975\" class=\"wp-caption-text\">Source: Marshall Van Alstyne, MIT Platform Strategy Summit<\/p><\/div>\n<p>Les consid\u00e9rations de Marshall sur la r\u00e9glementation des donn\u00e9es contribueront sans aucun doute \u00e0 fa\u00e7onner le d\u00e9bat aux \u00c9tats-Unis et au-del\u00e0. Les r\u00e9gulateurs devront d\u00e9velopper de nouvelles approches pour r\u00e9pondre efficacement aux d\u00e9fis sp\u00e9cifiques soulev\u00e9s par les plateformes. Nous suivons de pr\u00e8s l&rsquo;\u00e9volution de la r\u00e9glementation en Europe et pensons qu&rsquo;un dialogue r\u00e9glementaire permanent et <a href=\"https:\/\/www.launchworks.co\/fr\/insights\/plateformes-regulation-une-question-de-principes\/\">des principes g\u00e9n\u00e9raux<\/a> pourraient \u00eatre des voies vers une approche constructive dans laquelle la r\u00e9glementation ne conduit pas n\u00e9cessairement \u00e0 un jeu \u00e0 somme nulle.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comme chaque ann\u00e9e, l&rsquo;\u00e9quipe de Launchworks &amp; Co a eu le plaisir d&rsquo;assister au Platform Strategy Summit, traditionnellement organis\u00e9 au MIT Media Labs de Boston. L&rsquo;\u00e9v\u00e9nement, organis\u00e9 par les universitaires de renom et experts des plateformes Marshall Van Alstyne, Geoff Parker et Peter Evans, s&rsquo;est tenu en ligne pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive et a&hellip; <a class=\"read-more\" href=\"https:\/\/www.launchworks.co\/fr\/insights\/platform-strategy-summit-2021\/\">Read More<\/a><\/p>\n","protected":false},"author":4,"featured_media":10709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[124,130,129],"tags":[],"class_list":["post-10899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-connaissances","category-marches","category-strategie-de-plateforme"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Platform Strategy Summit 2021 - Launchworks &amp; Co<\/title>\n<meta name=\"description\" content=\"Quelques points \u00e0 retenir du Platform Strategy Summit 2021 : r\u00e9silience, talent, architecture de la valeur des plateformes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.launchworks.co\/fr\/insights\/platform-strategy-summit-2021\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Platform Strategy Summit 2021\" \/>\n<meta property=\"og:description\" content=\"Comme chaque ann\u00e9e, l&#039;\u00e9quipe de Launchworks &amp; Co a eu le plaisir d&#039;assister au Platform Strategy Summit, traditionnellement organis\u00e9 au MIT Media Labs\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.launchworks.co\/fr\/insights\/platform-strategy-summit-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Launchworks Ventures Ltd.\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-28T11:34:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-01T17:24:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.launchworks.co\/wp-content\/uploads\/2021\/09\/Untitled-design-56-1.png\" \/>\n<meta name=\"author\" content=\"Laure Reillier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.launchworks.co\/wp-content\/uploads\/2021\/09\/Untitled-design-56.png\" \/>\n<meta name=\"twitter:creator\" content=\"@LaunchworksV\" \/>\n<meta name=\"twitter:site\" content=\"@LaunchworksV\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laure Reillier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.launchworks.co\\\/fr\\\/insights\\\/platform-strategy-summit-2021\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.launchworks.co\\\/fr\\\/insights\\\/platform-strategy-summit-2021\\\/\"},\"author\":{\"name\":\"Laure Reillier\",\"@id\":\"https:\\\/\\\/www.launchworks.co\\\/fr\\\/#\\\/schema\\\/person\\\/db83b6ba2543f09493b42002bf626bcc\"},\"headline\":\"Platform Strategy Summit 2021\",\"datePublished\":\"2021-07-28T11:34:02+00:00\",\"dateModified\":\"2022-12-01T17:24:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.launchworks.co\\\/fr\\\/insights\\\/platform-strategy-summit-2021\\\/\"},\"wordCount\":1773,\"image\":{\"@id\":\"https:\\\/\\\/www.launchworks.co\\\/fr\\\/insights\\\/platform-strategy-summit-2021\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.launchworks.co\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Untitled-design-55.png\",\"articleSection\":[\"Connaissances\",\"March\u00e9s\",\"Strat\u00e9gie de plateforme\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.launchworks.co\\\/fr\\\/insights\\\/platform-strategy-summit-2021\\\/\",\"url\":\"https:\\\/\\\/www.launchworks.co\\\/fr\\\/insights\\\/platform-strategy-summit-2021\\\/\",\"name\":\"Platform Strategy Summit 2021 - 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