{"id":11041,"date":"2018-07-12T21:24:03","date_gmt":"2018-07-12T21:24:03","guid":{"rendered":"https:\/\/www.launchworks.co\/insights\/carwow-5-lecons-de-mise-a-lechelle-du-marche\/"},"modified":"2022-12-01T17:24:52","modified_gmt":"2022-12-01T17:24:52","slug":"carwow-5-lecons-de-mise-a-lechelle-marketplace","status":"publish","type":"post","link":"https:\/\/www.launchworks.co\/fr\/insights\/carwow-5-lecons-de-mise-a-lechelle-marketplace\/","title":{"rendered":"Carwow : 5 le\u00e7ons de mise \u00e0 l’\u00e9chelle d’une marketplace"},"content":{"rendered":"

Carwow est la plateforme pour l’achat et la vente de voitures neuves et d’occasion. \u00c0 partir de 2013, Carwow passe \u00e0 200 employ\u00e9s, ce qui en fait la 6e entreprise d’Europe connaissant la croissance la plus rapide selon l’enqu\u00eate FT 1000 pour 2018<\/a> . Le COO de Carwow<\/a>, Andrew Hooks, partage ce qu’il a appris en mettant \u00e0 l’\u00e9chelle l’une des places de march\u00e9s les plus performantes des derni\u00e8res ann\u00e9es.<\/span><\/p>\n

 <\/p>\n

\"Perturbation<\/p>\n

D\u00e9j\u00e0 implant\u00e9e au Royaume-Uni et en Allemagne, Carwow cherche d\u00e9sormais \u00e0 se d\u00e9velopper en France et en Espagne.<\/span><\/h2>\n

Selon Andrew, l’\u00e9toile polaire de Carwow est de donner \u00ab confiance en la voiture \u00bb aux consommateurs. En utilisant la plateforme, les consommateurs peuvent pr\u00e9ciser le type de voiture qu’ils souhaitent acheter. Ils peuvent ensuite choisir parmi les offres des concessionnaires en fonction du prix, de l’emplacement et du service. Chaque voiture vendue d\u00e9clenche un paiement forfaitaire des concessionnaires \u00e0 Carwow.<\/p>\n

En termes de trafic, Carwow obtient plus de 2 millions de vues par mois pour ses revues et un incroyable 17 millions de vues mensuelles pour sa cha\u00eene YouTube. Cela le rend donc plus gros que Top Gear. alors que, au lieu que de regarder des courses de voitures \u00e0 travers le d\u00e9sert du Kalahari, leurs t\u00e9l\u00e9spectateurs veulent savoir combien de sacs on peut ranger \u00e0 l’arri\u00e8re d’une VW Golf !<\/p>\n

Lors de Marketplaces Connect 2018<\/a>, Andrew a partag\u00e9 \u00ab\u00a05 le\u00e7ons\u00a0\u00bb qu’il a apprises en cours de route chez Carwow, Gumtree et eBay…<\/span><\/h2>\n

1. N’ayez pas peur de d\u00e9ranger<\/h3>\n

\"Perturbation<\/p>\n

Perturber le march\u00e9 devrait faire partie de votre ADN. Et ne soyez pas surpris si vous obtenez une r\u00e9action hostile de la part des acteurs traditionnels. Parfois, vous devez garder votre sang-froid, rester fid\u00e8le \u00e0 vous-m\u00eame et faire ce qui est juste pour le consommateur. Andrew a d\u00e9crit comment certains concessionnaires automobiles se sont vus initialement interdire de traiter avec Carwow par un constructeur, qui a ensuite recul\u00e9 lorsqu’il lui a \u00e9t\u00e9 signal\u00e9 que cela repr\u00e9sentait une pratique anticoncurrentielle.<\/p>\n

2. R\u00e9sistez aux tentations d’un enfant dans une confiserie<\/h3>\n

Au fur et \u00e0 mesure que votre marque conna\u00eet du succ\u00e8s et que vous avez \u00ab de l’argent en banque \u00bb, il est tr\u00e8s facile de se laisser distraire par des id\u00e9es commerciales relatives aux march\u00e9s adjacents. Le danger est de se disperser trop. Par cons\u00e9quent, Andrew conseille de rester concentr\u00e9 sur vos indicateurs op\u00e9rationnels cl\u00e9s.<\/p>\n

3. Ne prenez pas le management des personnes pour acquis<\/h3>\n

Lors d’une croissance rapide, il peut \u00eatre tentant de confier \u00e0 des personnes relativement inexp\u00e9riment\u00e9es de grandes \u00e9quipes \u00e0 g\u00e9rer. Mais si vous n’investissez pas tr\u00e8s t\u00f4t dans le coaching de vos managers, vous cr\u00e9erez des probl\u00e8mes plus tard.<\/p>\n

4. Assurez-vous de bien comprendre ce qui cr\u00e9e la liquidit\u00e9<\/h3>\n

Lorsque vous cherchez \u00e0 reproduire votre succ\u00e8s sur un nouveau march\u00e9, il est important de comprendre les moteurs de la liquidit\u00e9. Cela peut varier selon les march\u00e9s. Par exemple, lors du lancement de Carwow en Allemagne, la distance entre le consommateur et le revendeur le plus proche s’est av\u00e9r\u00e9e \u00eatre la chose la plus importante. Et lorsque l’\u00e9quipe s’est concentr\u00e9e sur une poign\u00e9e de marques et d’emplacements, l’entreprise allemande a soudainement d\u00e9coll\u00e9.<\/p>\n

5. Donnez \u00e0 votre \u00e9quipe les moyens de conna\u00eetre votre client<\/h3>\n

\"Andrew<\/p>\n

Il est essentiel que votre \u00e9quipe ait une compr\u00e9hension personnelle des probl\u00e8mes qu’elle essaie de r\u00e9soudre. Parfois, vous devez trouver des moyens cr\u00e9atifs de le faire, par exemple lorsque vous g\u00e9rez un site d’achat de voitures et que presque personne au sein de votre \u00e9quipe enthousiaste de millennials n’a jamais achet\u00e9 de voiture !<\/p>\n","protected":false},"excerpt":{"rendered":"

Carwow est la plateforme pour l’achat et la vente de voitures neuves et d’occasion. \u00c0 partir de 2013, Carwow passe \u00e0 200 employ\u00e9s, ce qui en fait la 6e entreprise d’Europe connaissant la croissance la plus rapide selon l’enqu\u00eate FT 1000 pour 2018 . Le COO de Carwow, Andrew Hooks, partage ce qu’il a appris… Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":10315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[141,130,142],"tags":[],"class_list":["post-11041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-croissance","category-marches","category-mise-a-lechelle-de-la-plate-forme"],"acf":[],"yoast_head":"\nCarwow : 5 le\u00e7ons de mise \u00e0 l'\u00e9chelle d'une marketplace - de Andrew Hooks<\/title>\n<meta name=\"description\" content=\"Le COO de Carwow, Andrew Hooks, partage son exp\u00e9rience dans le d\u00e9veloppement de l'une des start-ups \u00e0 la croissance la plus rapide d'Europe selon l'enqu\u00eate 1000 du Financial Times.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.launchworks.co\/fr\/insights\/carwow-5-lecons-de-mise-a-lechelle-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 le\u00e7ons sur la fa\u00e7on de mettre \u00e0 l'\u00e9chelle la plateforme de voiture Carwow\" \/>\n<meta property=\"og:description\" content=\"Le COO de Carwow, Andrew Hooks, partage son exp\u00e9rience dans le d\u00e9veloppement de l'une des start-ups \u00e0 la croissance la plus rapide d'Europe selon l'enqu\u00eate 1000 du Financial Times.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.launchworks.co\/fr\/insights\/carwow-5-lecons-de-mise-a-lechelle-marketplace\/\" \/>\n<meta property=\"og:site_name\" content=\"Launchworks Ventures Ltd.\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-12T21:24:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-01T17:24:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.launchworks.co\/wp-content\/uploads\/2018\/06\/Launchworks-Marketplaces-connect-2018-Carwow-02.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"631\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Launchworks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"5 le\u00e7ons sur la fa\u00e7on de mettre \u00e0 l'\u00e9chelle la plateforme de voiture Carwow\" \/>\n<meta name=\"twitter:creator\" content=\"@LaunchworksV\" \/>\n<meta name=\"twitter:site\" content=\"@LaunchworksV\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Launchworks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.launchworks.co\/fr\/insights\/carwow-5-lecons-de-mise-a-lechelle-marketplace\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.launchworks.co\/fr\/insights\/carwow-5-lecons-de-mise-a-lechelle-marketplace\/\"},\"author\":{\"name\":\"Launchworks\",\"@id\":\"https:\/\/www.launchworks.co\/fr\/#\/schema\/person\/663a021505d3339adffbeeeac11a8d1e\"},\"headline\":\"Carwow : 5 le\u00e7ons de mise \u00e0 l’\u00e9chelle d’une marketplace\",\"datePublished\":\"2018-07-12T21:24:03+00:00\",\"dateModified\":\"2022-12-01T17:24:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.launchworks.co\/fr\/insights\/carwow-5-lecons-de-mise-a-lechelle-marketplace\/\"},\"wordCount\":646,\"image\":{\"@id\":\"https:\/\/www.launchworks.co\/fr\/insights\/carwow-5-lecons-de-mise-a-lechelle-marketplace\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.launchworks.co\/wp-content\/uploads\/2018\/06\/Launchworks-Marketplaces-connect-2018-Carwow-02.jpg\",\"articleSection\":[\"Croissance\",\"March\u00e9s\",\"Mise \u00e0 l'\u00e9chelle de la plate-forme\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.launchworks.co\/fr\/insights\/carwow-5-lecons-de-mise-a-lechelle-marketplace\/\",\"url\":\"https:\/\/www.launchworks.co\/fr\/insights\/carwow-5-lecons-de-mise-a-lechelle-marketplace\/\",\"name\":\"Carwow : 5 le\u00e7ons de mise \u00e0 l'\u00e9chelle d'une marketplace - 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