{"id":11107,"date":"2012-10-21T18:22:40","date_gmt":"2012-10-21T18:22:40","guid":{"rendered":"https:\/\/www.launchworks.co\/insights\/reussir-dans-la-nouvelle-economie-des-plateformes\/"},"modified":"2022-12-01T17:24:56","modified_gmt":"2022-12-01T17:24:56","slug":"reussir-dans-la-nouvelle-economie-des-plateformes","status":"publish","type":"post","link":"https:\/\/www.launchworks.co\/fr\/insights\/reussir-dans-la-nouvelle-economie-des-plateformes\/","title":{"rendered":"R\u00e9ussir dans la nouvelle \u00e9conomie des plateformes"},"content":{"rendered":"

La mission de Launchworks & Co<\/a> est d’aider les entreprises \u00e0 r\u00e9ussir dans la nouvelle \u00e9conomie des plateformes.<\/p>\n

 <\/p>\n

Pourquoi les cadres de management existants ne sont plus ad\u00e9quats<\/h3>\n

Le mod\u00e8le lin\u00e9aire traditionnel de l’entreprise ne fournit plus une repr\u00e9sentation ad\u00e9quate des r\u00e9alit\u00e9s \u00e9conomiques et commerciales dans de nombreuses industries. Les cadres d’analyse guidant les entreprises \u00e9tablies montrent d\u00e9sormais leurs limites avec l’\u00e9mergence de nouvelles formes d’organisation. Les deux premi\u00e8res marques mondiales (Apple et Google) s’appuient d\u00e9sormais sur des mod\u00e8les hybrides aliment\u00e9s par une plateforme. Elles tirent de la valeur de leur capacit\u00e9 de \u00ab matchmaking \u00bb (mise en relation) plut\u00f4t que de la fourniture de produits ou de services traditionnels. L’\u00e9conomie sous-jacente de ces entreprises est en contradiction avec les cadres et les techniques de gestion traditionnels. En cons\u00e9quence, la concurrence est red\u00e9finie. La tarification suit des r\u00e8gles diff\u00e9rentes car le jumelage est souvent plus efficace dans des conditions de subvention. Le marketing est r\u00e9invent\u00e9 et les techniques du \u00ab big data \u00bb peuvent \u00eatre exploit\u00e9es. L’\u00e9cart d’innovation entre les entreprises traditionnelles et les acteurs digitaux n’a jamais \u00e9t\u00e9 aussi marqu\u00e9 et semble se creuser.<\/p>\n

 <\/p>\n

Un nouvel \u00e9tat d’esprit, des cadres et des outils pour r\u00e9ussir dans la nouvelle \u00e9conomie des plateformes<\/h3>\n

Benoit Reillier<\/a>, PDG de Launchworks & Co<\/a> a d\u00e9clar\u00e9 : \u00ab Nous sommes un nouveau type de soci\u00e9t\u00e9 de conseil visant \u00e0 aider les industries de r\u00e9seau et les entreprises d\u00e9ployant des mod\u00e8les de plateformes \u00e0 r\u00e9ussir dans l’\u00e9conomie digitale. Nous le faisons en fournissant de mani\u00e8re flexible des conseils strat\u00e9giques sur mesure aux d\u00e9cideurs et aux dirigeants. Nous accompagnons des fondateurs et dirigeants de plateforme en croissance et enseignons \u00e0 des \u00e9tudiants de grandes universit\u00e9s internationales. Cela nous place au c\u0153ur de l’\u00e9cosyst\u00e8me digital et nous donne des perspectives uniques sur le march\u00e9. Plus important encore, cela nous permet de faire ce qui nous passionne tout en offrant un ensemble de services v\u00e9ritablement unique.\u00a0\u00bb<\/p>\n

\"Benoit<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

La mission de Launchworks & Co est d’aider les entreprises \u00e0 r\u00e9ussir dans la nouvelle \u00e9conomie des plateformes.   Pourquoi les cadres de management existants ne sont plus ad\u00e9quats Le mod\u00e8le lin\u00e9aire traditionnel de l’entreprise ne fournit plus une repr\u00e9sentation ad\u00e9quate des r\u00e9alit\u00e9s \u00e9conomiques et commerciales dans de nombreuses industries. Les cadres d’analyse guidant les… Read More<\/a><\/p>\n","protected":false},"author":5,"featured_media":10355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[77],"tags":[],"class_list":["post-11107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-fr"],"acf":[],"yoast_head":"\nR\u00e9ussir dans la nouvelle \u00e9conomie des plateformes - Conseils des meilleurs experts des plateformes<\/title>\n<meta name=\"description\" content=\"Launchworks & Co est une nouvelle soci\u00e9t\u00e9 de conseil qui vous aide \u00e0 lib\u00e9rer le pouvoir des communaut\u00e9s et \u00e0 r\u00e9ussir dans la nouvelle \u00e9conomie des plateformes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.launchworks.co\/fr\/insights\/reussir-dans-la-nouvelle-economie-des-plateformes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9ussir dans la nouvelle \u00e9conomie des plateformes\" \/>\n<meta property=\"og:description\" content=\"La mission de Launchworks & Co est d'aider les entreprises \u00e0 r\u00e9ussir dans la nouvelle \u00e9conomie des plateformes.   Pourquoi les cadres de\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.launchworks.co\/fr\/insights\/reussir-dans-la-nouvelle-economie-des-plateformes\/\" \/>\n<meta property=\"og:site_name\" content=\"Launchworks Ventures Ltd.\" \/>\n<meta property=\"article:published_time\" content=\"2012-10-21T18:22:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-01T17:24:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.launchworks.co\/wp-content\/uploads\/2012\/10\/Benoit-Reillier-300dpi-copy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Benoit Reillier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LaunchworksV\" \/>\n<meta name=\"twitter:site\" content=\"@LaunchworksV\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benoit Reillier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.launchworks.co\\\/fr\\\/insights\\\/reussir-dans-la-nouvelle-economie-des-plateformes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.launchworks.co\\\/fr\\\/insights\\\/reussir-dans-la-nouvelle-economie-des-plateformes\\\/\"},\"author\":{\"name\":\"Benoit Reillier\",\"@id\":\"https:\\\/\\\/www.launchworks.co\\\/fr\\\/#\\\/schema\\\/person\\\/823f7efa14fad0817fa08ac5490b74d8\"},\"headline\":\"R\u00e9ussir dans la nouvelle \u00e9conomie des plateformes\",\"datePublished\":\"2012-10-21T18:22:40+00:00\",\"dateModified\":\"2022-12-01T17:24:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.launchworks.co\\\/fr\\\/insights\\\/reussir-dans-la-nouvelle-economie-des-plateformes\\\/\"},\"wordCount\":365,\"image\":{\"@id\":\"https:\\\/\\\/www.launchworks.co\\\/fr\\\/insights\\\/reussir-dans-la-nouvelle-economie-des-plateformes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.launchworks.co\\\/wp-content\\\/uploads\\\/2012\\\/10\\\/Benoit-Reillier-300dpi-copy.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.launchworks.co\\\/fr\\\/insights\\\/reussir-dans-la-nouvelle-economie-des-plateformes\\\/\",\"url\":\"https:\\\/\\\/www.launchworks.co\\\/fr\\\/insights\\\/reussir-dans-la-nouvelle-economie-des-plateformes\\\/\",\"name\":\"R\u00e9ussir dans la nouvelle \u00e9conomie des plateformes - 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