{"id":11881,"date":"2022-06-06T13:50:37","date_gmt":"2022-06-06T13:50:37","guid":{"rendered":"https:\/\/www.launchworks.co\/insights\/linteret-pour-les-plateformes-numeriques-continue-de-croitre\/"},"modified":"2022-12-01T17:24:49","modified_gmt":"2022-12-01T17:24:49","slug":"linteret-pour-les-plateformes-digitales","status":"publish","type":"post","link":"https:\/\/www.launchworks.co\/fr\/insights\/linteret-pour-les-plateformes-digitales\/","title":{"rendered":"L&rsquo;int\u00e9r\u00eat pour les plateformes digitales"},"content":{"rendered":"<h3><span style=\"font-weight: 400;\">Des perspectives vari\u00e9es au service d&rsquo;une r\u00e9flexion collective<\/span><\/h3>\n<p>L&rsquo;int\u00e9r\u00eat pour les plateformes digitales continue de croitre car elles sont sources d&rsquo;innovation et de transformation soci\u00e9tale. <span style=\"font-weight: 400;\">Elles ne sont pas pour autant imperm\u00e9ables aux d\u00e9fis<\/span>. La mission de <a href=\"https:\/\/platformleaders.com\/\">Platform Leaders<\/a> est de rechercher les meilleures solutions aux <span style=\"font-weight: 400;\">probl\u00e8mes <\/span>auxquels de nombreuses plateformes digitales, et, par extension, nous-m\u00eames, sommes confront\u00e9s.<\/p>\n<p><a href=\"https:\/\/www.launchworks.co\/fr\/insights\/construire-lavenir-des-plateformes-ensemble\/\"><span style=\"font-weight: 400;\">L&rsquo;\u00e9v\u00e9nement en ligne de novembre 2021<\/span><\/a><span style=\"font-weight: 400;\"> nous a de nouveau permis de r\u00e9unir les diff\u00e9rentes communaut\u00e9s qui construisent l&rsquo;avenir des plateformes digitales. Avec Platform Leaders, acad\u00e9miques, entrepreneurs et praticiens, ainsi que r\u00e9gulateurs ont la possibilit\u00e9 d&rsquo;\u00e9changer sur des sujets transverses pour approfondir notre compr\u00e9hension interdisciplinaire des plateformes et de leurs \u00e9cosyst\u00e8mes.<\/span><\/p>\n<h3>Les plateformes comme force positive<\/h3>\n<p><span style=\"font-weight: 400;\">Chris Tsakalakis, PDG de la plateforme de micro-pr\u00eats<\/span><a href=\"https:\/\/www.kiva.org\/\"> <span style=\"font-weight: 400;\">Kiva<\/span><\/a><span style=\"font-weight: 400;\">, a r\u00e9pondu aux questions de<a href=\"https:\/\/www.launchworks.co\/fr\/a-propos\/laure-claire-reillier\/\">\u00a0Laure Claire Reillier<\/a>, de Launchworks &amp; Co et a soulign\u00e9 le r\u00f4le social et l&rsquo;impact \u00e9conomique positif que pouvaient avoir les plateformes. <\/span><span style=\"font-weight: 400;\">\u00a0La question de savoir si les mod\u00e8les de plateforme fonctionnent dans un contexte \u00e0 but non lucratif revient fr\u00e9quemment. <em><a href=\"https:\/\/platformleaders.com\/insights\/kiva-a-mission-driven-financial-inclusion-platform\/\">L&rsquo;histoire de Kiva et les perspectives de Chris sur la gestion d&rsquo;une plateforme digitale \u00e0 impact social et \u00e0 but non lucratif<\/a><\/em> nous ont d\u00e9montr\u00e9 que c\u2019est bien le cas. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/WOJ99vruw3U?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Les plateformes comme catalyseurs de la transformation digitale<\/h3>\n<p><span style=\"font-weight: 400;\">L&rsquo;importance de ce r\u00f4le a \u00e9t\u00e9 rappel\u00e9e tout au long de la conf\u00e9rence. Les intervenants du panel<\/span><a href=\"https:\/\/platformleaders.com\/insights\/digital-transformation-and-platforms\/\"> <i><span style=\"font-weight: 400;\">Digital Transformation &amp; Platforms<\/span><\/i><\/a>,\u00a0Jennifer Schenker (The Innovator, Founder &amp; Editor-in-Chief), Christoph Heyn (IKEA, Global VP Product Management), Marie Taillard (ESCP Business School, Professor) et Thibault Remy (Meilleurs Agents, CEO), <span style=\"font-weight: 400;\">ont illustr\u00e9 comment les plateformes participent \u00e0 la digitalisation de secteurs entiers. Meilleurs Agents par exemple a jou\u00e9 un r\u00f4le cl\u00e9 dans la digitalisation du secteur de l\u2019immobilier. Les plateformes permettent aussi d&rsquo;adopter des pratiques innovantes -et compl\u00e9mentaires- au sein d&rsquo;entreprises \u00e9tablies. IKEA a rachet\u00e9 la plateforme de services TaskRabbit pour faciliter le montage de meubles.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/cUefaGBUmiY?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Les plateformes comme architectes des choix<\/h3>\n<p><span style=\"font-weight: 400;\">Lors du panel<\/span><a href=\"https:\/\/platformleaders.com\/insights\/platforms-as-choice-architects\/\"> <i><span style=\"font-weight: 400;\">Platforms as Choice Architects<\/span><\/i><\/a><span style=\"font-weight: 400;\">, nos intervenants Joost Rietveld, Professeur, UCL School of Management, Adam Cohen, Director of Economic Policy chez Google, Tobias Kretschmer, Professeur \u00e0 l&rsquo;Universit\u00e9 de Munich et Stefan Hunt, Senior Director \u00e0 la Competition and Market Authority (CMA), ont explor\u00e9 les fa\u00e7ons dont les plateformes digitales pourraient structurer les choix des utilisateurs afin de minimiser les frictions tout en garantissant des issues positives. Les principes autour de l&rsquo;architecture des choix sont encore naissants, mais leurs cons\u00e9quences sur nos comportements en ligne au quotidien sont tr\u00e8s concr\u00e8tes. Nos pan\u00e9listes ont partag\u00e9 un large \u00e9ventail de points de vue rassemblant les perspectives des r\u00e9gulateurs, chercheurs et plateformes elles m\u00eame.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/zFHGjSQE_Gk?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Un temps pour la r\u00e9flexion<\/h3>\n<p><span style=\"font-weight: 400;\">\u00ab\u00a0C&rsquo;est une p\u00e9riode passionnante pour r\u00e9fl\u00e9chir \u00e0 l\u2019avenir des plateformes\u00a0\u00bb, a d\u00e9clar\u00e9 <a href=\"https:\/\/www.launchworks.co\/about\/benoit-reillier\/\">Benoit Reillier<\/a>, PDG de Launchworks et copr\u00e9sident de Platform Leaders. Benoit a cl\u00f4tur\u00e9 la conf\u00e9rence en rappelant \u00e0 quel point le r\u00f4le des plateformes est devenu cl\u00e9 : \u00ab Les contenus que nous consommons, les vacances que nous choisissons, la maison que nous achetons, voire le partenaire de vie que nous s\u00e9lectionnons sont des choix importants et de plus en plus facilit\u00e9s par les plateformes. .\u201d<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/dPrtGgS1lqc?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Rejoignez la conversation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nous avons couvert ces th\u00e8mes &#8211; transformation num\u00e9rique, architectures de choix et impact &#8211; dans une <a href=\"https:\/\/platformleaders.com\/insights\/\">s\u00e9rie de posts approfondis<\/a>. Rejoignez la communaut\u00e9 et la newsletter de<a href=\"https:\/\/platformleaders.com\/\"> Platform Leaders<\/a> pour plus d&rsquo;informations.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des perspectives vari\u00e9es au service d&rsquo;une r\u00e9flexion collective L&rsquo;int\u00e9r\u00eat pour les plateformes digitales continue de croitre car elles sont sources d&rsquo;innovation et de transformation soci\u00e9tale. Elles ne sont pas pour autant imperm\u00e9ables aux d\u00e9fis. La mission de Platform Leaders est de rechercher les meilleures solutions aux probl\u00e8mes auxquels de nombreuses plateformes digitales, et, par extension,&hellip; <a class=\"read-more\" href=\"https:\/\/www.launchworks.co\/fr\/insights\/linteret-pour-les-plateformes-digitales\/\">Read More<\/a><\/p>\n","protected":false},"author":4,"featured_media":11853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[127,126,128],"tags":[],"class_list":["post-11881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-impact-fr","category-regulation-fr","category-transformation-digitale"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>L&#039;int\u00e9r\u00eat pour les plateformes digitales - Launchworks &amp; Co.<\/title>\n<meta name=\"description\" content=\"L&#039;int\u00e9r\u00eat pour les plateformes digitales continue de cro\u00eetre lors de l&#039;\u00e9v\u00e8nement Platform Leaders avec Kiva, Google, MeilleursAgents etc.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.launchworks.co\/fr\/insights\/linteret-pour-les-plateformes-digitales\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;int\u00e9r\u00eat pour les plateformes digitales continue de cro\u00eetre\" \/>\n<meta property=\"og:description\" content=\"L&#039;int\u00e9r\u00eat pour les plateformes digitales continue de cro\u00eetre lors de l&#039;\u00e9v\u00e8nement Platform Leaders avec Kiva, Google, MeilleursAgents etc.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.launchworks.co\/fr\/insights\/linteret-pour-les-plateformes-digitales\/\" \/>\n<meta property=\"og:site_name\" content=\"Launchworks Ventures Ltd.\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-06T13:50:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-01T17:24:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.launchworks.co\/wp-content\/uploads\/2022\/03\/Interest-in-platforms-facebook-940-\u00d7-788-px.png\" \/>\n<meta name=\"author\" content=\"Laure Reillier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"L&#039;int\u00e9r\u00eat pour les plateformes digitales continue de cro\u00eetre\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.launchworks.co\/wp-content\/uploads\/2022\/03\/Interest-in-platforms-twitter-1600-x-900-px-4-267x150.png\" \/>\n<meta name=\"twitter:creator\" content=\"@LaunchworksV\" \/>\n<meta name=\"twitter:site\" content=\"@LaunchworksV\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laure Reillier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.launchworks.co\/fr\/insights\/linteret-pour-les-plateformes-digitales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.launchworks.co\/fr\/insights\/linteret-pour-les-plateformes-digitales\/\"},\"author\":{\"name\":\"Laure Reillier\",\"@id\":\"https:\/\/www.launchworks.co\/fr\/#\/schema\/person\/db83b6ba2543f09493b42002bf626bcc\"},\"headline\":\"L&rsquo;int\u00e9r\u00eat pour les plateformes digitales\",\"datePublished\":\"2022-06-06T13:50:37+00:00\",\"dateModified\":\"2022-12-01T17:24:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.launchworks.co\/fr\/insights\/linteret-pour-les-plateformes-digitales\/\"},\"wordCount\":616,\"image\":{\"@id\":\"https:\/\/www.launchworks.co\/fr\/insights\/linteret-pour-les-plateformes-digitales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.launchworks.co\/wp-content\/uploads\/2022\/03\/Interest-in-platforms-Thumbnail-300-\u00d7-150-px-2.png\",\"articleSection\":[\"Impact\",\"R\u00e9gulation\",\"Transformation digitale\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.launchworks.co\/fr\/insights\/linteret-pour-les-plateformes-digitales\/\",\"url\":\"https:\/\/www.launchworks.co\/fr\/insights\/linteret-pour-les-plateformes-digitales\/\",\"name\":\"L'int\u00e9r\u00eat pour les plateformes digitales - 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