The Internet has changed many aspects of our lives, including the way we shop.
Today, over a billion people shop online and this number will continue to rise with improved broadband and mobile connectivity. Mobile has also had a significant impact on how we shop. There are now more Google mobile searches than desktop ones and over a third of e-commerce transactions globally are done through mobile (sources: Google and Criteo, 2015).
Beyond the challenges of integrating mobile into their value propositions, retailers also face new challenges. Emerging digital players, enabled by platform business models, are redefining the interactions between customers and product/service producer – and the rules of competition. In this new environment, pricing and marketing strategies need to be reinvented, new regulatory paradigms need to be developed, and key commercial agreements need to be struck as part of a reconfigured value chain.
Yet for customers to fully benefit from the ongoing e-commerce revolution, the fundamentals of retail – namely product relevance, customer experience and convenience – should remain at the heart of the business model.
Sample assignments for e-commerce companies
HOW WE WORK
We have an immediate impact on your organisation. We quickly mobilise the best team for the project and identify key high impact problem areas. We aim to report back with our initial insights and findings within a week of starting the assignment. We are also able to iterate quickly and even work with product teams to prototype solutions and concepts in just a few days.
We know that very few strategic challenges are solved in silos. That's why we combine our economic, regulation, strategy, marketing and technology expertise to craft bespoke solutions for our clients. Operating at the nexus of these different fields allows us to identify and prioritise sustainable high impact strategies.
We are part of a vibrant and innovative ecosystem of investors, entrepreneurs, managers, academics, and policy makers who are shaping the digital revolution. We leverage these relationships for the benefit of our clients and ensure that relevant, actionable market intelligence and analysis is captured in our work.
We have witnessed first-hand the extent to which Internet-enabled firms have disrupted traditional markets. But the digital aspect of this transformation often overshadows what we believe is a deeper shift in value. Digital platforms like eBay, Google or Amazon are not simply recreating traditional business models online, they are creating new platform-powered ecosystems. Uber has no cars, Airbnb has no real estate, and yet by developing, leveraging and connecting communities, these firms are creating billions of economic value. That's why all our consultants have significant digital platform and e-commerce experience - to help you harness the power of platforms to create communities.