Enabling innovation

Innovation is at the heart of value creation. Innovation transforms society and shapes markets. Yet innovating is notoriously difficult, especially for established firms.

Launchworks has developed a unique global network of entrepreneurs, investors, incubators and academics. We use this network to identify, analyse and monitor key market trends, new product innovations and emerging business models.

We share our insights with clients and help them identify new market opportunities. We then design innovative business models to address those opportunities in a sustainable way.

We have specific expertise in business models serving “multisided markets”. In these markets, value is derived from the careful acquisition, management and connection of two or more distinct customer groups. These groups might include  marketplaces, operating systems, app stores, payment ecosystems, matchmaking sites, ad led publishing, and content led communities.

“The best way to predict the future is to invent it.”

Alan Kay

How we work

We have an immediate impact on your organisation. We quickly mobilise the best team for the project and identify key high impact problem areas. We aim to report back with our initial insights and findings within a week of starting the assignment. We are also able to iterate quickly and even work with product teams to prototype solutions and concepts in just a few days.

We know that very few strategic challenges are solved in silos. That's why we combine our economic, regulation, strategy, marketing and technology expertise to craft bespoke solutions for our clients. Operating at the nexus of these different fields allows us to identify and prioritise sustainable high impact strategies.

We are part of a vibrant and innovative ecosystem of investors, entrepreneurs, managers, academics, and policy makers who are shaping the digital revolution. We leverage these relationships for the benefit of our clients and ensure that relevant, actionable market intelligence and analysis is captured in our work.

We have witnessed first-hand the extent to which Internet-enabled firms have disrupted traditional markets. But the digital aspect of this transformation often overshadows what we believe is a deeper shift in value. Digital platforms like eBay, Google or Amazon are not simply recreating traditional business models online, they are creating new platform-powered ecosystems. Uber has no cars, Airbnb has no real estate, and yet by developing, leveraging and connecting communities, these firms are creating billions of economic value. That's why all our consultants have significant digital platform and e-commerce experience - to help you harness the power of platforms to create communities.



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Platform Strategy Executive Briefings and Workshops

Learn how to unlock the power of networks and communities to grow your business