Platform Branding & Scaling Expert
Francois Coumau was until recently Group Managing Director at Immediate Media Co, where he led the digital transformation of the Group and played a key role in the successful sale of this private-equity owned business. He led M&A activity for the Group, including the purchase of a TV-shopping channel in the craft area as well as the organic launch of a new start-up venture.
Prior to this, Francois spent 9 years at eBay Europe, where his last role was General Manager for Continental Europe, leading the growth of the eBay e-commerce marketplace in France, Italy and Spain in particular. Francois was also closely involved in the eBay Europe turnaround where he led the buyer experience and search teams across 12 European markets, which included extensive data optimisation work.
Before joining eBay, Francois spent 10 years at Mars Inc, the confectionery business where he held a variety of marketing roles, creating new products, designing advertising and sales strategies.
Francois is currently a non-Executive director for Findel plc, a home-shopping leader in the UK – his role at the board is to advise the executive team on digital and data-related topics. Francois is also advising and chairing the board of the digital entertainment start-up Culture Whisper.
At Launchworks & Co, Francois specialises in scaling platforms and marketplaces internationally, both in terms of adapting strategy and value propositions to market specifics but also in assembling, organising and developing multi-market teams. He also has deep expertise in platform search/matching (overall model, testing, optimisation), and in platform monetisation.
Francois holds a Master in Management from HEC Paris as well as an MBA from London Business School.