Laure Claire Reillier

Co-founder and COO

Laure Claire Reillier is Co-Founder and COO of Launchworks & Co. She specialises in marketing, product development and e-commerce. She has 20 years experience in developing, managing and marketing products and services for e-commerce, telecom and software companies. Laure Claire has deep expertise in B2B, B2C and C2C marketing.

Before founding Launchworks & Co, Laure Claire worked for several years at eBay where she was head of proposition development for sellers in Europe. She was in charge of product strategy and roadmap, positioning, customer experience (online and off-line), pricing and marketing communications.

Before eBay, Laure Claire managed the P&L and development of VoIP and e-commerce services at BT Retail in the UK. She was responsible for the commercial development and launch of new services as well and the management (strategy, marketing and pricing) of existing services.

She was previously Marketing and Business Development Director, at Goodman Blue, a VoIP software start-up, where she repositioned the company and its suite of products prior to its acquisition by American investors in 2006.

Laure Claire started her career in 1996 at innovative software start-ups Metrica and WatchMark. Both were later acquired by IBM where Laure Claire worked as a consultant, product manager and later head of marketing for Europe. During these eight years Laure Claire worked closely with many international telecom operators (Vodafone, AT&T, O2, Orange, SFR, Deutsche Telekom, Swisscom, Sprint etc.) on performance management solutions for mobile services.

Laure Claire also led a research group at TMForum on new quality of service standards for 3G mobile networks. These standards have since been adopted internationally and are now part of 3GPP standards.

Laure Claire is a regular guest lecturer at ESCP Europe and board member of their Marketing Masters’ degree. She’s also been a guest lecturer at London Business School.

Laure Claire is Ingénieur Telecom (Institut National des Télécommunications, groupe Mines-Télécom) and holds an MBA from London Business School.

She co-authored with Benoit Reillier Platform Strategy: How to unlock the power of communities and networks to grow your business, which was published by Routledge in April 2017.

Publications

How platform businesses are rewriting the rules of management AMBA AMBITION Magazine, with Benoit Reillier February 2018 Read the article

The Age of Platforms Accelerate - carwow Magazine August 2017 Read the article on Page 8

Platform marketing: how to harness the power of networks & communities Global Marketing Association Magazine, with Benoit Reillier July 18 2017 Read the article

Why platforms will overtake traditional businesses Irish Tech News, with Benoit Reillier July 2017 Read the article

Looking back, going forward - Q&A with Laure Claire Reillier Vizions by Zalando May 30th 2017 Read the article

Welcome to the age of platforms Vizions by Zalando May 23rd 2017 Read the article

Platform Strategy: How to unlock the power of communities and networks to grow your business Published by Routledge / Taylor and Francis, with Benoit Reillier April 20th 2017 Get the book

Is Big Data a marketer’s dream come true? Launchworks Ventures insights, with Benoit Reillier October 2013 Read the article

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