In our converging world, media firms increasingly need to understand adjacent markets and secure strategic access to delivery platforms.
While content is said to be king, its distribution remains paramount. New forms of interactivity and entertainment are competing for our very fixed 168 hours a week (less if you need sleep).
The much talked about convergence process is now in full swing as internet, media and telecommunications markets collide. This has far-reaching implications for business models as regulatory and competition forces reshape the structure of the market.
Many media groups are increasingly reliant on advertising revenues and therefore quickly becoming audience-making platforms. This new reality brings significant challenges which are often made harder by content being consumed digitally. This strategic cultural shift from broadcast to community management is already under way, but much remains to be done.
Sample assignments for media groups
HOW WE WORK
We have an immediate impact on your organisation. We quickly mobilise the best team for the project and identify key high impact problem areas. We aim to report back with our initial insights and findings within a week of starting the assignment. We are also able to iterate quickly and even work with product teams to prototype solutions and concepts in just a few days.
We know that very few strategic challenges are solved in silos. That's why we combine our economic, regulation, strategy, marketing and technology expertise to craft bespoke solutions for our clients. Operating at the nexus of these different fields allows us to identify and prioritise sustainable high impact strategies.
We are part of a vibrant and innovative ecosystem of investors, entrepreneurs, managers, academics, and policy makers who are shaping the digital revolution. We leverage these relationships for the benefit of our clients and ensure that relevant, actionable market intelligence and analysis is captured in our work.
We have witnessed first-hand the extent to which Internet-enabled firms have disrupted traditional markets. But the digital aspect of this transformation often overshadows what we believe is a deeper shift in value. Digital platforms like eBay, Google or Amazon are not simply recreating traditional business models online, they are creating new platform-powered ecosystems. Uber has no cars, Airbnb has no real estate, and yet by developing, leveraging and connecting communities, these firms are creating billions of economic value. That's why all our consultants have significant digital platform and e-commerce experience - to help you harness the power of platforms to create communities.