Platform Strategy translates the complex management and economic models behind commercial platforms such as Uber, airbnb, Etsy and eBay into a practical guide for business.
Platform-powered businesses have grown exponentially in the last ten years and replaced many traditional firms.
Developing a platform-based business involves learning new management rules and learning a new basis for competing with other platforms and with traditional businesses.
FOUNDER AND MANAGING DIRECTOR
Benoit Reillier is the Managing Director of Launchworks. He specialises in strategy, training, and innovative business models and ecosystems, including multisided platforms. Benoit has been advising the boards and senior management teams of blue chip companies, regulators and governments for more than 20 years.
Laure Claire Reillier
FOUNDER AND DIRECTOR
Laure Claire Reillier is a Director at Launchworks. Formerly a senior executive at eBay Europe, she has 20 years experience in developing, managing and marketing products and services for digital, e-commerce, and platform companies. Laure Claire also has extensive experience in B2B, B2C and C2C marketing.
Table of contents
I – Introduction to platform businesses
II – The meteoric rise of platform businesses
III – What is a platform business?
IV – Economic characteristics of platforms
V – Platforms as business models
VI – Platform-powered ecosystems
VII – Lifestages of platforms: Design
VIII – Platform ignition: proving the concept
IX – Platform scaling: reaching critical mass
X – Platform maturity: defending profits & growth
XI – Platform Pricing
XII – Trust, Governance & Brand
XIII – Platforms, regulation and competition
XIV – Competing against platforms
XV – The future of platforms