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Marketing

Platform Strategy is on The Knowledge

 Marketing, News, Platform Strategy, Pricing
 March 10, 2018

Platform Strategy on The Knowledge

Peter Domican runs The Knowledge, a Levitt Group podcast from the Chartered Institute of Marketing. Every other month, Peter talks to authors on strategic topics relevant to senior...

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Is Big Data a marketer’s dream come true?

 Big data, Insights, Marketing
 October 14, 2013

Marketer’s wildest dreams are in sight but are companies ready?   The concept of “big-data” is on everybody’s lips these days. As every self-respecting new buzzword,...

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Launchworks & Co @launchworksco ·
21 Mar

Our Co-founder @lreillier was on the @ESCP_bs campus to give a class on sustainable platforms 🚀and ecosystems ♻️ #platformstrategy

Launchworks & Co @launchworksco ·
10 Mar

What is the "raison d'être" of a platform?... To attract, match, and connect participants of course, but to do what? 👉 Enable core transactions! But how do you define a core transaction🤔?https://www.launchworks.co/insights/the-rocket-model-transact/ ...#RocketModel #PlatformStrategy

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Laure Claire Reillier @lreillier ·
8 Mar

Digital platforms play an important role in connecting participants. But how to effectively connect them? To build your platform with a strong Connect stage, check out this @launchworksCo article from the #RocketModel series 🚀 #PlatformStrategy
...https://www.launchworks.co/insights/the-rocket-model-connect/

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Laure Claire Reillier @lreillier ·
31 Jan

Excited to share our latest post on #PlatformStrategy with the community! 🚀 The Matching stage of the #RocketModel is a must-read article for anyone looking to understand the key success factors in platform-based businesses. Check it out! 💼💥👇
...https://www.launchworks.co/insights/the-rocket-model-match/

Launchworks & Co @launchworksco ·
30 Jan

So how do digital platforms attract a critical mass of participants who have shared interests? With strong value propositions on each side of the platform 🧲 Check our latest article part of the #RocketModel 🚀series 👇#PlatformStrategy #Marketplaces
...https://www.launchworks.co/insights/the-rocket-model-attract/

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