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Marketing

Platform Strategy is on The Knowledge

 Marketing, News, Platform Strategy, Pricing
 March 10, 2018

Platform Strategy on The Knowledge

Peter Domican runs The Knowledge, a Levitt Group podcast from the Chartered Institute of Marketing. Every other month, Peter talks to authors on strategic topics relevant to senior...

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Is Big Data a marketer’s dream come true?

 Big data, Insights, Marketing
 October 14, 2013

Marketer’s wildest dreams are in sight but are companies ready?   The concept of “big-data” is on everybody’s lips these days. As every self-respecting new buzzword,...

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