Platform businesses create value in very different ways from traditional linear businesses. They do so by attracting two or more groups of participants, in order to match them so that they...
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Peter Domican runs The Knowledge, a Levitt Group podcast from the Chartered Institute of Marketing. Every other month, Peter talks to authors on strategic topics relevant to senior...
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In the first post of this pricing series, we set out some unique aspects of platform based pricing and identified six broader objectives that can be supported by pricing strategies. The...
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In the first post of this pricing series, we set out the unique aspects of platform based pricing and identified six broader objectives that, in addition to monetisation, pricing strategies...
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Pricing for platform companies like Uber, airbnb or eBay, where value is co-created by participants, comes with unique challenges. This short post compares and contrasts pricing models of...
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