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Pricing

How to Build Platform Pricing Confidence

 Marketplaces, Monetisation, Pricing
 October 31, 2019

Platform businesses create value in very different ways from traditional linear businesses. They do so by attracting two or more groups of participants, in order to match them so that they...

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Platform Strategy is on The Knowledge

 Marketing, News, Platform Strategy, Pricing
 March 10, 2018

Platform Strategy on The Knowledge

Peter Domican runs The Knowledge, a Levitt Group podcast from the Chartered Institute of Marketing. Every other month, Peter talks to authors on strategic topics relevant to senior...

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Platform Pricing: Loyalty and the Customer Experience

 Business models, Insights, Platforms, Pricing

In the first post of this pricing series, we set out some unique aspects of platform based pricing and identified six broader objectives that can be supported by pricing strategies. The...

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Platform Pricing: Growth and Engagement

 Business models, Insights, Platforms, Pricing

Platform Pricing

In the first post of this pricing series, we set out the unique aspects of platform based pricing and identified six broader objectives that, in addition to monetisation, pricing strategies...

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Pricing for platform powered businesses

 Business models, Insights, Platforms, Pricing

Pricing for Platform Businesses

Pricing for platform companies like Uber, airbnb or eBay, where value is co-created by participants, comes with unique challenges. This short post compares and contrasts pricing models of...

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Retweet on Twitter Launchworks & Co Retweeted
Laure Claire Reillier @lreillier ·
31 Jan

Excited to share our latest post on #PlatformStrategy with the community! 🚀 The Matching stage of the #RocketModel is a must-read article for anyone looking to understand the key success factors in platform-based businesses. Check it out! 💼💥👇
...https://www.launchworks.co/insights/the-rocket-model-match/

Launchworks & Co @launchworksco ·
30 Jan

So how do digital platforms attract a critical mass of participants who have shared interests? With strong value propositions on each side of the platform 🧲 Check our latest article part of the #RocketModel 🚀series 👇#PlatformStrategy #Marketplaces
...https://www.launchworks.co/insights/the-rocket-model-attract/

Launchworks & Co @launchworksco ·
20 Dec

Just in time for the holiday season🎄 we’ve published a new set of articles to take you through the main stages of the Rocket Model 🚀 used by thousands of platforms and marketplaces around the word to grow their communities. #PlatformStrategy ...https://www.launchworks.co/insights/the-rocket-model-for-digital-platforms/

Retweet on Twitter Launchworks & Co Retweeted
Arianee @arianeeproject ·
22 Jul

GM frens✨

If you missed our chairman and co-founder @fred_montagnon's interview with @lreillier for @PlatformLeadrs, the replay is available NOW!

Great insights on the promise of #web3🚀

#Arianee #ArianeeSolutions #NFT #NFTSolutions #ARIA20 #NFTutility
... https://twitter.com/PlatformLeadrs/status/1547160757070069764

Retweet on Twitter Launchworks & Co Retweeted
Laure Claire Reillier @lreillier ·
21 Jul

Great insights from @fred_montagnon @ArianeeProject on the promise of #Web3👇#platformleaders https://twitter.com/PlatformLeadrs/status/1547160757070069764

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