This is the fifth article in our series excerpted and adapted from the best-selling book, Platform Strategy. The first four pieces covered the Attract, Match, Connect and Transact...
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Based on the best-selling book, Platform Strategy, this is part four of our series on the rocket model for platform businesses, following our pieces on the Attract, Match and Connect...
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This is part three of our series on the rocket model for platform businesses, following our pieces on the Attract and Match rocket model functions. The series is adapted from the...
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This is part two of our series, adapted from the best-selling book Platform Strategy. The previous article introduced the first stage of the rocket model for platform businesses:...
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This is the first article in our series on the rocket model for platform businesses, excerpted and adapted from the best-selling Platform Strategy book. Attracting...
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Launchworks & Co has developed unique tools and frameworks to help innovative digital businesses scale up and reach critical mass while maximising the value they add to...
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The largest companies in the world in terms of market capitalisation are now digital platforms. In the US, Google, Apple, Facebook, Amazon and Microsoft have become the giants we know in...
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Digital platforms and their ecosystems are on course to intermediate a third of all revenues by 2025, disrupting major industries along the way. So what does this mean for existing...
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Marketplaces Connect 2017, the first event dedicated to marketplaces in London, organised by Mangopay and Launchworks, was a resounding success. Over 120 marketplace professionals, from...
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In the first post of this pricing series, we set out some unique aspects of platform based pricing and identified six broader objectives that can be supported by pricing strategies. The...
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