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Business models

The Rocket Model for digital platforms

 Business models, Insights, Platforms, Rocket Model
 December 19, 2022

The Rocket Model for digital platforms

Launchworks & Co has developed unique tools and frameworks to help innovative digital businesses scale up and reach critical mass while maximising the value they add to...

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The Rocket Model: Optimise

 Business models, Insights, Platforms, Rocket Model
 December 1, 2022

The Rocket Model - Optimise

This is the fifth article in our series excerpted and adapted from the best-selling book, Platform Strategy. The first four pieces covered the Attract, Match, Connect and Transact...

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The Rocket Model: Transact

 Business models, Insights, Platforms, Rocket Model
 December 1, 2022

The Rocket Model: Transact

Based on the best-selling book, Platform Strategy, this is part four of our series on the rocket model for platform businesses, following our pieces on the Attract, Match and Connect...

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The Rocket Model: Connect

 Business models, Insights, Platforms, Rocket Model
 December 1, 2022

The Rocket Model: Connect

This is part three of our series on the rocket model for platform businesses, following our pieces on the Attract and Match rocket model functions. The series is adapted from the...

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The Rocket Model: Match

 Business models, Insights, Platforms, Rocket Model
 December 1, 2022

The Rocket Model: Match

This is part two of our series, adapted from the best-selling book Platform Strategy. The previous article introduced the first stage of the rocket model for platform businesses:...

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The Rocket Model: Attract

 Business models, Insights, Platforms, Rocket Model
 December 1, 2022

The Rocket Model - Attract

This is the first article in our series on the rocket model for platform businesses, excerpted and adapted from the best-selling Platform Strategy book.   Attracting...

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Are digital platforms a threat or an opportunity?

 Business models, Ecosystems, Platform Strategy
 June 25, 2020

The largest companies in the world in terms of market capitalisation are now digital platforms. In the US, Google, Apple, Facebook, Amazon and Microsoft have become the giants we know in...

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Digital platforms and their ecosystems

 Business models, Ecosystems, Platform ecosystem
 November 20, 2019

Benoit Reillier Digital platforms and their ecosystems

Digital platforms and their ecosystems are on course to intermediate a third of all revenues by 2025, disrupting major industries along the way. So what does this mean for existing...

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Launchworks at Marketplaces Connect 2017

 Business models, Platform ecosystem, Platform Strategy

Marketplaces Connect 2017, the first event dedicated to marketplaces in London, organised by Mangopay and Launchworks, was a resounding success. Over 120 marketplace professionals, from...

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Platform Pricing: Loyalty and the Customer Experience

 Business models, Insights, Platforms, Pricing

In the first post of this pricing series, we set out some unique aspects of platform based pricing and identified six broader objectives that can be supported by pricing strategies. The...

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Launchworks & Co @launchworksco ·
10 Mar

What is the "raison d'être" of a platform?... To attract, match, and connect participants of course, but to do what? 👉 Enable core transactions! But how do you define a core transaction🤔?https://www.launchworks.co/insights/the-rocket-model-transact/ ...#RocketModel #PlatformStrategy

Retweet on Twitter Launchworks & Co Retweeted
Laure Claire Reillier @lreillier ·
8 Mar

Digital platforms play an important role in connecting participants. But how to effectively connect them? To build your platform with a strong Connect stage, check out this @launchworksCo article from the #RocketModel series 🚀 #PlatformStrategy
...https://www.launchworks.co/insights/the-rocket-model-connect/

Retweet on Twitter Launchworks & Co Retweeted
Laure Claire Reillier @lreillier ·
31 Jan

Excited to share our latest post on #PlatformStrategy with the community! 🚀 The Matching stage of the #RocketModel is a must-read article for anyone looking to understand the key success factors in platform-based businesses. Check it out! 💼💥👇
...https://www.launchworks.co/insights/the-rocket-model-match/

Launchworks & Co @launchworksco ·
30 Jan

So how do digital platforms attract a critical mass of participants who have shared interests? With strong value propositions on each side of the platform 🧲 Check our latest article part of the #RocketModel 🚀series 👇#PlatformStrategy #Marketplaces
...https://www.launchworks.co/insights/the-rocket-model-attract/

Launchworks & Co @launchworksco ·
20 Dec

Just in time for the holiday season🎄 we’ve published a new set of articles to take you through the main stages of the Rocket Model 🚀 used by thousands of platforms and marketplaces around the word to grow their communities. #PlatformStrategy ...https://www.launchworks.co/insights/the-rocket-model-for-digital-platforms/

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