Peter Domican runs The Knowledge, a Levitt Group podcast from the Chartered Institute of Marketing. Every other month, Peter talks to authors on strategic topics relevant to senior...
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2017: A Platform Strategy year... It's has been an incredible year for Launchworks & Co. We've been fortunate to help existing and new clients unlock the power of communities and...
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Marketplaces are not new. Istanbul’s magnificent “Grand Bazaar” dates back to 1461. Today, the Grand Bazaar is a thriving complex, employing 26,000 people (more than twice the...
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Here are the highlights from Marketplaces Connect 2017. For more detailed insights, check panel discussions on Growth and Trust from leading platforms Carwow, Plentific, Movidian and...
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Marketplace leader Daniel Callaghan (CEO Talmix), marketplace laywer Charlotte Pham (Technology Lawyer, Berwin Leighton Paisner) and trust expert Edward Ungar (Chief Commercial Officer,...
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Launchworks and Mangopay were delighted to organise Marketplaces Connect 2017, the first marketplace event in the UK, which took place on 24 January 2017 in London. During the event,...
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Marketplaces Connect 2017, the first event dedicated to marketplaces in London, organised by Mangopay and Launchworks, was a resounding success. Over 120 marketplace professionals, from...
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In the first post of this pricing series, we set out some unique aspects of platform based pricing and identified six broader objectives that can be supported by pricing strategies. The...
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In the first post of this pricing series, we set out the unique aspects of platform based pricing and identified six broader objectives that, in addition to monetisation, pricing strategies...
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Pricing for platform companies like Uber, airbnb or eBay, where value is co-created by participants, comes with unique challenges. This short post compares and contrasts pricing models of...
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