Launchworks & Co provide strategy and innovation advisory services to high-growth companies of any size. We have specialist expertise in network industries, disruptive digital businesses and platform business models.
Companies with disruptive business models are achieving market-leader positions at an unprecedented speed. Nine of the top ten companies in the world are now platform-powered businesses. Firms like Apple, now a trillion dollar company, have successfully combined their traditional value chains with platform ecosystems of developers, apps, content and complementary products and services. Amazon, Google, Microsoft, Facebook, Alibaba, and others use the same platform business models to harness the power of communities at scale.
The strategic principles that guided companies a decade ago are now showing their limits as new organisational forms emerge. Competition is being redefined, pricing follows completely different rules, marketing is hyper-targeted and data-driven. These new rules challenge the very basis of competition for established businesses and new entrants, as well as regulators and governments. A new approach is required to understand and navigate today's competitive landscape.
The exponential availability of customer data is now providing powerful competitive insights. But while some data driven companies thrive on this “big data” phenomenon, others seem incapable to develop and act on these information feedback loops. The competitive gap between “data centric firms” able to identify, capture, store, analyse and act on relevant data and their less nimble competitors is increasing fast.
Closed value chains are no longer the engine of growth of our economies. Complex platform-powered ecosystems able to internalise the needs and wants of their communities are now at the heart of most successful organisations. The design of these ecosystems, their interfaces with other business models and their underlying governance principles are key elements for succeeding in the new platform economy.
Are you a traditional company keen to harness the power of technology, networks and communities as part of your digital transformation? Are you a platform business scaling fast? Are you considering the deployment or acquisition of a new innovative business model? We believe we can help you succeed in the new platform economy.
Why Launchworks & Co
We have specialist expertise in digital businesses
We have both advised and worked for the boards and senior management teams of large international firms, as well as regulators and governments of many countries. We have taught at leading business schools and held senior management positions, both in high-growth startups and established companies. This experience has given us invaluable insights into technology, e-commerce, network industries, as well as the supporting ecosystems and digital platforms.
We are platform people
We have both advised and worked for leading global platform. This has allowed us to develop tools and frameworks that can be directly applied to many innovative high-growth firms to help them succeed in the digital economy. We assemble uniquely qualified teams of experts who work closely with our clients to address complex real-life business issues.
Founder and Managing Director
Benoit Reillier is the Managing Director of Launchworks & Co. He specialises in strategy, training, and innovative business models and ecosystems, including multisided platforms. Benoit has been advising the boards and senior management teams of blue chip companies, regulators and governments for more than 20 years.
Laure Claire Reillier
Founder and Director
Laure Claire Reillier is Launchworks & Co's COO. Formerly a senior executive at eBay Europe, she has 20 years experience in developing, managing and marketing products and services for digital, e-commerce, and platform companies. Laure Claire also worked for several tech start-ups as well as IBM, British Telecom and Inmarsat.
Selected Launchworks & Co experts
Platform Value Architect
Justin Coutts specialises in pricing, economics and value proposition development. He trained as an economist and previously worked at American Express on strategic pricing and new product development.
James Stewart is a platform builder and accelerator with 20 years' experience as a senior executive at PayPal and eBay. He was previously COO of taxi platform Hailo and ticketing platform Verve.
Platform Analytics Architect
Jenny Millar specialises in marketplace analytics, pricing, and customer experience. She has held commercial and analytical leadership roles at eBay Europe and advises a range of high-growth startups.
Platform Regulation Expert
Dr Richard Cadman is an expert in competition economics and the regulation of networks and platforms. He has undertaken assignments including market analysis and acting as an expert witness in legal disputes.
Platform Trust Architect
Monroe is a San Francisco based platform veteran who held senior positions at Yahoo, eBay, Paypal, Airbnb and Stripe. He is a renowned expert in platform trust and risk management.
Petra specialises in the development of offerings for ecosystems and platforms. She has unique experience in the design and scaling of platform-based value propositions at Visa, PayPal and eBay.
Platform Developer & UX Guru
Nirosha specialises in designing and building systems for platforms. An engineer at heart, he is also a talented visual and UX designer. He has worked for tech giants such as PayPal, eBay and Yell.com.
Irene Garcia Sacedon
Value Proposition Expert
Irene Garcia Sacedon specialises in platform value proposition development, end to end user experience and trust. She held senior commercial positions at eBay. Her last role was COO of Ben's Cookies.
Branding & Scaling Expert
Francois Coumau loves brands. Trained as a brand marketer with L'Oréal and Mars, he held senior international roles at eBay and more recently with Immediate Media, the UK's leading magazine publisher.
If you have the right skills, a passion for innovation, and would like to explore opportunities at Launchworks, please get in touch.