Carwow is the highly disruptive platform for buying and selling new and used cars. Starting out in 2013, Carwow has grown to 200 employees, making it Europe’s 6th fastest growing...
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2017: A Platform Strategy year... It's has been an incredible year for Launchworks & Co. We've been fortunate to help existing and new clients unlock the power of communities and...
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Marketplaces are not new. Istanbul’s magnificent “Grand Bazaar” dates back to 1461. Today, the Grand Bazaar is a thriving complex, employing 26,000 people (more than twice the...
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In the first post of this pricing series, we set out some unique aspects of platform based pricing and identified six broader objectives that can be supported by pricing strategies. The...
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In the first post of this pricing series, we set out the unique aspects of platform based pricing and identified six broader objectives that, in addition to monetisation, pricing strategies...
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Pricing for platform companies like Uber, airbnb or eBay, where value is co-created by participants, comes with unique challenges. This short post compares and contrasts pricing models of...
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