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Insights

Seven principles for a winning marketplace strategy

 Insights, Marketplaces, Platform scaling
 August 27, 2018

Kicking off Marketplaces Connect 2018 at Rise London in Shoreditch, Laure Claire Reillier, Author of Platform Strategy and Co-Founder/COO of Launchworks & Co, described seven principles...

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Marketplaces Connect 2017 Highlights

 Insights, Marketplaces, Platform Strategy

Here are the highlights from Marketplaces Connect 2017. For more detailed insights, check panel discussions on Growth and Trust from leading platforms Carwow, Plentific, Movidian and...

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Talmix, Onfido and BLP: Getting over the trust hurdle

 Insights, Marketplaces, Trust

Marketplace leader Daniel Callaghan (CEO Talmix), marketplace laywer Charlotte Pham (Technology Lawyer, Berwin Leighton Paisner) and trust expert Edward Ungar (Chief Commercial Officer,...

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Platform Pricing: Loyalty and the Customer Experience

 Business models, Insights, Platforms, Pricing

In the first post of this pricing series, we set out some unique aspects of platform based pricing and identified six broader objectives that can be supported by pricing strategies. The...

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Platform Pricing: Growth and Engagement

 Business models, Insights, Platforms, Pricing

Platform Pricing

In the first post of this pricing series, we set out the unique aspects of platform based pricing and identified six broader objectives that, in addition to monetisation, pricing strategies...

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Pricing for platform powered businesses

 Business models, Insights, Platforms, Pricing

Pricing for Platform Businesses

Pricing for platform companies like Uber, airbnb or eBay, where value is co-created by participants, comes with unique challenges. This short post compares and contrasts pricing models of...

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Alibaba and its open (sesame!) ecosystem

 Insights, Platform ecosystem, Platform search, Platforms
 May 24, 2015

Alibaba Platform Ecosystem

I had the privilege to listen to Charles Li, CEO of the Hong Kong Stock Exchange (HKSE) at a recent conference in Singapore. He shared his views about China’s economic growth over the...

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Platform powered ecosystems: the new competitive frontier

 Business models, Insights, Platform ecosystem, Platform scaling, Platforms
 June 24, 2014

What are the characteristics of these companies fast replacing traditional businesses? As you know we like platform businesses, and proposed a generic definition in a previous post. Out...

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How to ignite hypergrowth: platforms’ secrets

 Growth, Insights, Platform ecosystem, Platform scaling, Platforms
 February 12, 2014

Platforms are the dirty little secret of many hyper growth businesses Platform businesses, such as eBay, Google and Facebook have been booming over the past few years.  More recently...

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Is Big Data a marketer’s dream come true?

 Big data, Insights, Marketing
 October 14, 2013

Marketer’s wildest dreams are in sight but are companies ready?   The concept of “big-data” is on everybody’s lips these days. As every self-respecting new buzzword,...

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Retweet on Twitter Launchworks & Co Retweeted
Laure Claire Reillier @lreillier ·
31 Jan

Excited to share our latest post on #PlatformStrategy with the community! 🚀 The Matching stage of the #RocketModel is a must-read article for anyone looking to understand the key success factors in platform-based businesses. Check it out! 💼💥👇
...https://www.launchworks.co/insights/the-rocket-model-match/

Launchworks & Co @launchworksco ·
30 Jan

So how do digital platforms attract a critical mass of participants who have shared interests? With strong value propositions on each side of the platform 🧲 Check our latest article part of the #RocketModel 🚀series 👇#PlatformStrategy #Marketplaces
...https://www.launchworks.co/insights/the-rocket-model-attract/

Launchworks & Co @launchworksco ·
20 Dec

Just in time for the holiday season🎄 we’ve published a new set of articles to take you through the main stages of the Rocket Model 🚀 used by thousands of platforms and marketplaces around the word to grow their communities. #PlatformStrategy ...https://www.launchworks.co/insights/the-rocket-model-for-digital-platforms/

Retweet on Twitter Launchworks & Co Retweeted
Arianee @arianeeproject ·
22 Jul

GM frens✨

If you missed our chairman and co-founder @fred_montagnon's interview with @lreillier for @PlatformLeadrs, the replay is available NOW!

Great insights on the promise of #web3🚀

#Arianee #ArianeeSolutions #NFT #NFTSolutions #ARIA20 #NFTutility
... https://twitter.com/PlatformLeadrs/status/1547160757070069764

Retweet on Twitter Launchworks & Co Retweeted
Laure Claire Reillier @lreillier ·
21 Jul

Great insights from @fred_montagnon @ArianeeProject on the promise of #Web3👇#platformleaders https://twitter.com/PlatformLeadrs/status/1547160757070069764

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